Are you looking for some creative ways to promote your eyelash extensions business and get more clients? If so, you've come to the right place! In this blog post, we will discuss 13 different lash promotion ideas that you can us to market your lash business and attract new clients. We will cover everything from online to traditional marketing methods. So, whether you are a lash artist just starting out or you have been in business for a while, there is something here that will help you grow your eyelash extensions business!
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How Do I Get My First Lash Client?
Use these 13 marketing strategies to get your first lash client and more clientele to your eyelash business.
1. Promote your lash business on Instagram.
As a lash artist, one of the best ways to get new clients is by using a social media platform called Instagram. By creating an online presence and actively engaging with potential customers, you can reach a larger audience than you ever could through other conventional marketing methods. This is because you can post photos of your work and lash services to grab people’s attention quickly on Instagram. Before you begin advertising start by creating an Instagram business account. This way you can view your analytics to track how successful your advertising efforts are.
An effective way to target new customers on Instagram is by using hashtags. You can use hashtags to reach your target audience and potential clients in your area. For example, if you live in Los Angeles, California you can use local hashtags such as #losangeleslashes or lalashextensions.
Use engaging lash captions. Make sure that the caption under your post matches the message you want to express. By asking questions in your captions, it will encourage your audience to leave more comments which can your boost post in the Instagram algorithm.
Another great way to market your eyelash extension services on Instagram is by posting before-and-after lash photos of your clients’ full sets. This is a good idea because it gives potential clients a chance to see the benefits of having eyelash extensions. Post a photo showing the difference between different type of lashes. Show a set of classic lashes and set of Russian volume false eyelashes so that they can see the difference.
2. Market your lash business on Facebook.
Another great social media channel is Facebook. One of the best ways to advertise your lash business on Facebook is by creating a business page. A social media page will allow you to share information about your business with potential clients, and you can also use the page to advertise special promotions and discounts. Another ideas is to promote your lash business on your Facebook page by running ads. This is a great way to reach a larger group of people quickly and efficiently. The best thing about Facebook ads is you can target the ad to your local area to ensure you reach the right client base. Finally, be sure to post high quality and engaging content that will make people want to like your page.
3. Sign up for a google business account.
New clients can find your business organically by signing up for a google business account. It's free to sign up and once your profile starts to rank local people searching for lash services will find your business. You can personalize your profile my adding your address, phone number, photos, posts and more!
4. Record lash videos.
Get more lash clients by recording creative videos. Video is the one of the top ways to get new business right now. You don't have to spend very much time your making videos, just make sure to make them fun and interesting to watch! Here are some ideas you can use to promote your own lash business using videos.
5. Start a client referral program.
When it comes to promoting your lash business, one of the most effective ways to get more clients is to create a client referral program. By offering existing clients a discount or incentive for referring new clients to your business, you can quickly grow your client base and increase your profits. Here's how to create a successful referral program for your lash business.
First, decide what type of discount or incentive you will offer for each referral. Will you offer a percentage off the new client's first service, and a discount of your referring clients next service? Next, be sure to choose an incentive that will encourage your clients to spread the word about your business. Lastly, make sure you tell your current client list the good news since this is a great opportunity to expand your social circle and get more clients.
6. Create a lash website.
When you're starting a new business, one of the most important things you can do is create your own website. A website will give your customers information about your products and services, as well as contact information. It's also a great place to showcase your lash work, provide information about your payment options.
You can create a lash website for free using Wix. When you're starting a new business, one of the most important things you can do is create a website. A website will give your customers information about your products and services, as well as contact information. It's also a great place to showcase your work and create brand awareness. The great thing about Wix it is beginner friendly, and you don't need to know any special coding to get started. They even have their own scheduling software that you can integrate with your website to start booking appointments online. Below is an example of the type of website you can build for free using Wix.
7. Create a lash loyalty program.
One of the most effective ways to market your lash business is by implementing a loyalty program. This will encourage current clients to keep coming back, and it also serves as a tool that promotes word of mouth referrals. There are many ways to set up a loyalty program, so be sure to choose one that best suits your business needs. One strategy is to give your happy clients a lash loyalty card. For example, every five services purchased, your client can receive a discounted service on their sixth visit. Here are some cute and affordable lash loyalty cards you can get on Amazon.
8. Get more clients by having a lash salon sale.
Make sure to offer incentives or discounts to new clients to increase bookings. You can offer a discount to first-time customers that visit your eyelash extension business and clients that schedule multiple services or package deals. Whatever discount you decide to offer, be sure to advertise it on your website, Instagram account, and other social media channels.
9. Pass out business cards.
Passing out business cards is still a great way for local businesses to get new lash clients. Hand out business cards to friends, family members, your current clients and strangers. This way they can keep a physical copy in their purses or wallet even if they can't remember your business name. You can create a personalized lash business card for free on Canva.
They have thousands of free templates you can use to create your card. Easily change the colors and text to match your beauty business. Then get them printed on Vistaprint on the front and back of the card for cheap. You can use our affiliate link to try Canva Pro free for 30 days and get access to business card templates created by professional designers. Click here create your free business card now.
10. Use traditional marketing techniques.
One of the most popular traditional methods is print advertising. You can place ads in magazines, newspapers, or online publications, or you can distribute flyers and brochures in your local community. Another way to reach potential customers is through television and radio commercials. You can also hold local events such as workshops or go to trade shows to introduce people to your business and products.
11. Grow your lash business with gift certificates.
Gift certificates are another way to promote your lash business and attract new clients. You can offer them for special occasions or as a thank you for referrals. Be sure to include your contact information on the gift certificate so potential clients can reach out to you. Amazon has a bunch of beautiful gift certificates for lash businesses you can purchase in bulk at an affordable price.
12. Use SMS marketing.
SMS marketing is a great way to reach out to potential clients and promote your lash business. This type of advertising allows you to send out coupons, special offers, or reminders to your lash clients via text messages. SMS marketing is extremely effective and can help you reach a larger audience. Make sure to take advantage of text messaging to grow a successful lash business!
13. Partner with other small businesses.
Finally, consider partnering with other small business owners in the beauty industry. This is an awesome way to cross-promote each other’s services. For example, if you partner with a local hair salon, you can place flyers or cards in each other’s business. You can also swap clients with another lash technician to service your current customer base when you are on vacation or out sick.
More Lash Promotion Ideas to Grow Your Business
Now that you know some ways to promote your lash business and get more clients, it’s time to get started! These ideas will help you reach more potential clients and grow your business. Just remember to be creative and have fun with it! Want to receive more great information like this to help you grow your lash business? Make sure to subscribe to our newsletter below.
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